Creative Media Passport
Unlock Creative Potential
in Your Classroom
Media Skills for
the Real World
Teacher-led,
Blended Learning
7 Modules28 Lessons
32 Activity Hrs
34 Notional Hrs
EQF, QQI &
SCQF-Rated
Designed to Suit
Your Timetable
Why Choose the CMP?
Made for secondary school students
Our course is designed specifically for students, taking into account their interests, learning styles, and technological preferences. We provide age-appropriate content and foster a supportive environment that encourages their creative expression.
Practical, hands-on learning
Engage in practical exercises and real-world projects that allow student to apply your newfound skills. Our interactive approach ensures that you not only learn the theory but also gain valuable hands-on experience in every aspect of digital media.
Mobile-friendly design
Use the power of your mobile device to create stunning films without the need for expensive equipment. We’ll guide you on how to maximize the capabilities of your device, enabling you to unleash your creativity at your fingertips.
Course Accreditation
- SCQF Level 5 (7 credit points)
- External Quality Assurance in place via SQA
- Level 4 on Ireland’s National Framework of Qualifications (NFQ)
CMP at a Glance
- Format: 7 modules, weekly 1-hour sessions throughout the school year
- Hours: 34 hours direct instruction 32+ hours notional learning
- Method: All lessons follow our Learn → Create → Share methodology
- Portfolio: One real, named artefact kept from every lesson – brand, story, design, audio, podcast, photography and film work
Course Outline
Module 1
INTRODUCTION
Module 2
STORYTELLING
Module 3
GRAPHIC DESIGN
Module 4
AUDIO PRODUCTION
Module 5
PODCASTING
Module 6
PHOTOGRAPHY
Module 7
VIDEOGRAPHY
Students discover why stories move people and build the storytelling voice that powers every project that follows.
Badge: Storyteller
Thread: Brand Story Spark → Voice and Aesthetic Board → Hero’s Journey Outline
Badge: Storyteller
Thread: Brand Story Spark → Voice and Aesthetic Board → Hero’s Journey Outline
2.1 The Power of Storytelling
Activities: Analysing personal favourite stories and brand storytelling techniques.
Outcome: A short Brand Story Spark for their own company — earns the Story Spark stamp.
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LEARN Explore memorable stories and how brands like Nike and Apple use them.
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CREATE Write a 3–4 sentence Brand Story Spark.
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SHARE Read it to a partner, gather feedback, tighten it.
2.2 The Authentic Voice
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LEARN Experiment with vocal pace and identify a consistent visual look.
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CREATE Build a board pairing a brand voice with five curated images.
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SHARE Present to a partner and adjust after feedback.
2.3 The Principles of Storytelling
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LEARN Learn the six rules of clear file naming
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CREATE Build the CMP folder system used for the rest of the course.
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SHARE Present to a partner and tidy it up.
Students learn the principles of design and apply them to give their brand a professional, recognisable look.
Badge: Brand Designer
Thread: Event Poster → Title Card → Brand Colour Palette
Badge: Brand Designer
Thread: Event Poster → Title Card → Brand Colour Palette
3.1 The Building Blocks of Great Design
Activities: Analysing real posters, then designing an original event poster.
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LEARN Identify design principles at work in real posters and packaging.
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CREATE Design an Event Poster in Canva, Adobe Express or Slides.
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SHARE Present to a partner and refine the layout.
3.2 Typography – Create a Title Card
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LEARN Study how fonts create hierarchy and set tone.
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CREATE Design a Title Card or thumbnail using two fonts.
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SHARE Present to a partner and refine the type choices.
3.3 Colour & Branding
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LEARN Explore how colour choices shape mood in real brands.
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CREATE Build a 3–5 colour palette and apply it to a design.
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SHARE Present to a partner and refine after feedback.
Students learn to capture, layer and mix sound, building both technical skill and creative storytelling through audio.
Badge: Sound Producer
Thread: Clean Voice Clip → Mood Soundscape → Personal Audio Intro
Badge: Sound Producer
Thread: Clean Voice Clip → Mood Soundscape → Personal Audio Intro
4.1 Audio Production & Sound Design
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LEARN Test different spots in the room to find the quietest.
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CREATE Record a clear 15–20 second voice clip.
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SHARE Play it for a partner and re-record if needed.
4.2 Creating Loops, Beats & Layering Sound
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LEARN Experience how sound layers combine to build a scene.
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CREATE Layer a loop, beat and ambience into a Mood Soundscape.
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SHARE Play it for a partner and rebalance a layer.
4.3 Mixing & Audio Effects
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LEARN Learn how EQ, panning and reverb solve common problems.
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CREATE Record and mix a personal “walk-on” audio intro.
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SHARE Play it for a partner and rebalance the mix.
Students move from taking photos to making them, using everyday devices to tell visual stories with intention.
Badge: Photographer
Thread: Composition Set → Lighting Set → Edited Photo → Five Photo Story
Badge: Photographer
Thread: Composition Set → Lighting Set → Edited Photo → Five Photo Story
6.1 Introduction to Digital Photography
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LEARN Identify composition techniques at work in real photographs.
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CREATE Capture three photos using thirds, lines and framing.
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SHARE Present to a partner and reshoot the weakest photo.
6.2 Lighting & Exposure
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LEARN Compare soft, hard, front, side and back lighting.
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CREATE Capture direct light, shadow, and golden-hour shots.
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SHARE Present to a partner and reshoot the weakest photo.
6.3 Mobile Editing & Post-Production
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LEARN Learn the line between enhancing and manipulating a photo.
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CREATE Edit brightness, colour and crop in Snapseed or Lightroom.
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SHARE Compare before/after with a partner; dial back if needed.
6.4 Digital Storytelling & Final Project
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LEARN Plan a story across five frames.
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CREATE Shoot and edit a cohesive five-photo series.
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SHARE Present in small groups and reshoot a frame if needed.
Students bring everything together – planning, shooting, editing and sharing a polished short video using the device in their pocket.
Badge: Filmmaker
Thread: Video Project Brief → 3-Scene Breakdown → Shot-Type Set → 4-Shot Scene → Final Edited Video → (optional) Movie Poster
Badge: Filmmaker
Thread: Video Project Brief → 3-Scene Breakdown → Shot-Type Set → 4-Shot Scene → Final Edited Video → (optional) Movie Poster
7.1 Introduction to Video Production
Activities: Analysing a short video’s craft, then planning an original project.
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LEARN Study how a short video is planned, shot, edited and shared.
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CREATE Write a one-page brief across all four stages.
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SHARE Present to a partner and tighten the idea.
7.2 Breaking Down a Story
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LEARN Identify the setup, turning point and resolution.
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CREATE Break an original video idea into three key scenes.
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SHARE Present to a partner and sharpen the weakest scene.
7.3 Camera Technique
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LEARN Learn what each shot type communicates.
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CREATE Film one subject in four different shot types.
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SHARE Present to a partner and reshoot the shakiest shot.
7.4 Storyboard & Shoot
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LEARN See how storyboarding makes a scene clearer.
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CREATE Storyboard and film a simple action in four shots.
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SHARE Compare storyboard to footage with a partner.
7.5 Editing & Sharing
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LEARN Learn how trims, transitions, titles and sound work together.
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CREATE Edit a final video with titles, music and balanced audio.
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SHARE Screen it for the class and reflect on one change.
7.6 Make a Movie Poster (optional bonus)
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LEARN Study how title, image, tagline and credits signal genre.
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CREATE Design a movie poster using Module 3’s design skills.
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SHARE Present to a partner and adjust after feedback.
FINAL ASSIGNMENT ★ Reflective Media Project
The capstone — a final piece that draws every module together and completes the Passport.
★ Reflective Media Project ★
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LEARN Look back across all seven modules and key learning moments. (Reflect)
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CREATE Produce a final creative piece or written reflection using skills from across the course.
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SHARE Present to the class, submit, and add it to the digital portfolio.
The foundational entry point, students set up the habits (brand, safety, sustainability, file organisation) used for the rest of the course.
Badge: Digital Foundations
Thread: Brand Identity Card → Digital Citizen Charter → CMP Workspace
1.1 Key Concepts & Key Terms
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LEARN Build core vocabulary and audit personal social media habits.
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CREATE Design a Brand Identity Card — name, values, mission, colour.
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SHARE Present to a partner, gather feedback, refine.
1.2 Digital Citizenship & Sustainability
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LEARN Test password strength and audit personal digital habits.
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CREATE Write a Digital Citizen Charter of security and sustainability commitments.
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SHARE Present to a partner and refine after feedback.
1.3 File Management & Naming Conventions
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LEARN Learn the six rules of clear file naming
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CREATE Build the CMP folder system used for the rest of the course.
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SHARE Present to a partner and tidy it up.
Students plan, record, edit and publish their own podcast content, taking ownership of the full production process.
Badge: Podcaster
Thread: Top 5 Listicle → Podcast Concept Card → Podcast Trailer → Pilot Episode
Badge: Podcaster
Thread: Top 5 Listicle → Podcast Concept Card → Podcast Trailer → Pilot Episode
5.1 Discovering Podcasts
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LEARN Identify whether a podcast entertains, educates, inspires or convinces.
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CREATE Script and record a Top 5 countdown episode.
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SHARE Play it for a partner and tighten the delivery.
5.2 Planning Your Podcast
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LEARN Define a show’s Theme, Tone, Title, Tagline and Takeaways.
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CREATE Write a vision statement and a full concept card.
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SHARE Present to a partner and sharpen the title or tagline.
5.3 Creating Your Podcast Trailer
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LEARN Break down how a strong trailer hooks a listener.
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CREATE Script, record and edit a trailer for their own show.
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SHARE Play it for a partner and tighten the hook.
5.4 Your Podcast Pilot Episode
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LEARN Plan an episode’s goal and three-part structure.
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CREATE Script, record and edit a first full podcast pilot.
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SHARE Share with the class and reflect on episode two.
